LA Burns, Businesses Suffer: Is $19M Enough for Recovery?

LA's small businesses and workers hit by wildfires get $19.1M in aid, but gaps remain. Why robust recovery demands bold action now.

LA Burns, Businesses Suffer: Is $19M Enough for Recovery? FactArrow

Published: April 11, 2025

Written by Lucy King

A City Tested by Fire

Los Angeles woke to ashes in January 2025, its vibrant small businesses and nonprofits reduced to rubble by wildfires that tore through 40,000 acres and claimed 16,000 structures. The flames didn’t discriminate, gutting dreams built over decades. For Maria Delgado, a second-generation bakery owner in Echo Park, the fire took more than her shop; it erased a community hub where neighbors shared stories over coffee and pan dulce. Yet amid the devastation, a lifeline emerged: $19.1 million in grants to help 1,372 businesses and 2,309 workers like Delgado start over.

This aid, fueled by a $10 million state investment alongside private heavyweights like Maersk, APM Terminals, and LA Rises, isn’t just a number. It’s a promise to rebuild the soul of LA, where small businesses employ half the workforce and nonprofits stitch communities together. But as I dug into the numbers, one truth burned brighter than the rest: this isn’t enough. The funding gap yawns wide, leaving thousands still waiting for help, and it’s time we stop patting ourselves on the back for half-measures.

The story of LA’s recovery isn’t just about money. It’s about who we choose to prioritize when the smoke clears. Right now, the state’s heart is in the right place, but heart alone won’t rebuild livelihoods. We need action that matches the scale of the loss, and we need it yesterday.

The Lifeline That Falls Short

The grants announced this week tell a tale of targeted hope. Of the $19.1 million, $14.52 million went to small businesses and nonprofits, with awards between $2,000 and $25,000. Workers received $4.62 million, each getting $2,000 to bridge the gap. Half the businesses aided were legacy operations, running for over a decade; 65% are owned by diverse entrepreneurs, and 50% lost homes alongside their livelihoods. For workers, the picture is grimmer: 50% face permanent job loss, and 44% rely on public benefits to survive. These aren’t faceless statistics. They’re people like Delgado, who now wonders if she’ll ever reopen.

The state’s partnership with LA Rises, led by figures like Earvin 'Magic' Johnson and Casey Wasserman, shows what happens when public and private forces align. Their $10 million kickstarted the relief, and Governor Gavin Newsom’s broader vision, including the California Jobs First Economic Blueprint, pairs recovery with long-term growth. Launched in February with $125 million for shovel-ready projects, the blueprint aims to make LA resilient, not just rebuilt. Add FEMA’s approval last month to expand wildfire cleanup, and you see a government trying to move fast.

But here’s where it stings. An estimated $6.7 million shortfall leaves 1,194 businesses and 1,169 workers in limbo. FEMA’s Disaster Relief Fund, already $3 billion in the red by February, can’t keep up. Nationwide, $6.1 billion in recovery projects are stalled because Congress dragged its feet on disaster aid. Private efforts like GoFundMe.org’s $1,000 grants help, but they’re a drop in the bucket. The math doesn’t lie: we’re failing the very people who make LA hum.

Some argue we should let the market sort it out, that businesses should’ve had better insurance or savings. That’s a cold take. FEMA data shows 40% of small businesses never reopen after disasters, and 65% of LA’s aided businesses were underinsured. Expecting them to bootstrap their way back ignores reality: these are mom-and-pop shops, not corporate giants. The ‘pull yourself up’ mantra falls flat when your life’s work is ash.

A Vision for What’s Next

Recovery done right isn’t just about writing checks. It’s about building smarter. The state’s push for climate-resilient infrastructure, backed by the EPA’s 29-day hazardous material cleanup, sets a strong foundation. Community Rebuilding Authorities are streamlining permits and inspections, cutting through red tape that could choke progress. Newsom’s $3 million for the Los Angeles Jobs First Collaborative adds public campaigns to boost local spending, ensuring businesses like Delgado’s bakery have customers when they reopen.

History offers lessons here. After the 2018 Camp Fire, coordinated recovery using tech-driven resource allocation cut delays by months. Today’s partnerships, like those under the 2022 Community Disaster Resilience Zones Act, bring private players like SBP into the fold, offering technical know-how. These efforts work because they listen to communities, not just bureaucrats. But they need fuel, and that means closing the funding gap with real dollars, not IOUs.

The alternative, letting recovery limp along, risks a hollowed-out LA. Small businesses aren’t just economic engines; they’re cultural anchors. Nonprofits, which stepped up with shelters and mental health support post-fires, can’t keep going without stable funding. Federal cuts have already strained their budgets, and expecting them to fill government gaps is unfair. We’ve seen this before, in the Tubbs Fire of 2017, where underfunded recovery left communities struggling for a decade.

No Time for Half Steps

Los Angeles deserves a recovery as bold as its spirit. The $19.1 million in grants is a start, but it’s not the finish line. Every dollar shortchanges someone’s dream, someone’s job, someone’s home. The state’s partnership with private leaders and its push for resilient rebuilding show what’s possible when we act with urgency. But the $6.7 million gap, coupled with FEMA’s strained coffers, demands we dig deeper, now.

This isn’t about charity; it’s about justice. People like Maria Delgado didn’t choose the fires, but they’re living the consequences. We owe them more than sympathy. We owe them a system that works, one that rebuilds their bakery, their nonprofit, their life. Anything less betrays the city we claim to love.