A Struggling Heartland
In the sun-scorched fields of Lubbock, Texas, cotton farmers are fighting a battle against more than just drought. The U.S. Department of Agriculture’s recent visit to the Cotton Classification Complex at Texas Tech University, led by Secretary Brooke Rollins, was billed as a celebration of rural America’s grit. Farmers, joined by House Budget Chairman Jodey Arrington, shared their concerns over a roundtable, their voices echoing the weight of an industry under siege. Yet, the rhetoric from Washington feels hollow, a glossy tribute to an agricultural backbone that’s buckling under economic strain.
Texas, the nation’s cotton powerhouse, plants 55 percent of America’s crop, a legacy woven into the state’s identity since the 19th century. But the numbers tell a grimmer story: cotton acreage is projected to plummet 15.8 percent in 2025, down to 5 million acres. Low lint prices, soaring costs for labor and ginning, and persistent drought are squeezing producers dry. For these farmers, the USDA’s promises of a 'new Golden Age' ring empty when their livelihoods are eroding.
This isn’t just about one state’s crop. It’s about the families who’ve tilled this land for generations, the communities tethered to cotton’s economic ripple, and the urgent need for policies that prioritize people over political posturing. The USDA’s Lubbock facility, grading 20 percent of the nation’s cotton, stands as a testament to the industry’s innovation, but it’s not enough. Farmers need more than praise; they need a system that works for them.
The current administration’s focus on reversing past policies ignores the deeper structural issues plaguing agriculture. Instead of dismantling safety nets, we must strengthen them, ensuring farmers aren’t left to weather market storms alone. The stakes are too high for anything less.
The Economic Squeeze
Cotton farmers are caught in a brutal economic vise. Since 2021, cotton prices have cratered by 28 percent, with a further 22 percent drop from 2022 to 2024. Meanwhile, production costs keep climbing. Stripping, ginning, and labor expenses are up, and in the Panhandle, sprinkler-irrigated cotton is yielding negative returns over total costs. Even where variable costs are covered, the margins are razor-thin, pushing growers to switch to sorghum, wheat, or peanuts in search of better prospects.
The USDA’s Agricultural Marketing Service, which classes every bale of U.S. cotton, plays a vital role in ensuring quality and fairness in marketing. The Lubbock facility, funded entirely by industry user fees, has slashed per-sample costs by 19 percent, a win for efficiency. But this alone can’t offset the market’s harsh realities. Classification data helps farmers market their crop globally, supporting $7 billion in raw cotton sales annually, yet the benefits feel distant when input costs outstrip revenue.
Some argue that deregulation and market-driven solutions will liberate farmers from bureaucratic shackles. But this overlooks the reality: cotton producers rely on federal support programs like Price Loss Coverage and Agriculture Risk Coverage to survive volatile markets. Proposals to gut these safety nets, floated by groups like Project 2025, would leave farmers exposed, prioritizing ideology over practicality. The House Agriculture Committee, to its credit, has pushed back, but the threat lingers.
Instead of slashing support, we need bold investment in risk management and innovation. Precision agriculture and water-efficient irrigation have already cut water use by 18 percent and soil loss by 50 percent over the past decade. Scaling these practices, paired with robust crop insurance, could stabilize farms and secure their future.
A Call for Sustainability and Equity
Sustainability isn’t just a buzzword; it’s a lifeline for cotton farmers. The industry has made strides, reducing greenhouse gas emissions by 39 percent and energy use by 15 percent in ten years. Initiatives like the 2025 Sustainable Cotton Challenge push brands to source responsibly, yet only 25 percent of sustainable cotton is actively used. This gap is a missed opportunity to reward farmers for their environmental stewardship while meeting global demand for ethical textiles.
The USDA must lead here, not just cheer from the sidelines. By incentivizing regenerative farming and traceability technologies, the agency can help farmers meet market demands while preserving the land. But sustainability must go hand in hand with equity. Labor costs are rising, and restrictive immigration policies threaten access to the migrant workers who keep farms running. Fair wages and humane labor conditions are non-negotiable if we’re to build an agriculture system that values people as much as profit.
Opponents might claim that regulation stifles growth, that farmers thrive best when left to market forces. History proves otherwise. From the Agricultural Adjustment Act of 1933 to the 2018 Farm Bill, federal intervention has stabilized incomes and supported rural communities. Dismantling these frameworks risks repeating the hardships of the Great Depression, when unregulated markets left farmers destitute. We can’t afford to go backward.
A Path Forward
Texas cotton farmers deserve a USDA that fights for them, not one that serves up platitudes. The Lubbock facility’s success, driven by industry-funded innovation, shows what’s possible when collaboration and purpose align. But it’s only a start. The next farm bill must expand safety nets, boost sustainable practices, and address labor shortages with humane, practical solutions. Short-term disaster relief, like recent stopgap spending bills, is a bandage on a deeper wound.
This is about more than cotton. It’s about the soul of rural America, the dignity of those who feed and clothe us, and the legacy we leave for the next generation. By investing in farmers, we invest in a future where agriculture is resilient, equitable, and sustainable. Anything less is a betrayal of the land and the people who work it.