A Bitter Pill for American Consumers
In April 2025, U.S. Agriculture Secretary Brooke L. Rollins stood alongside North Dakota’s political heavyweights, touting new tariffs on imported sugar products containing more than 65% sugar. The move, framed as a lifeline for American farmers, was celebrated during a visit to American Crystal Sugar, a behemoth in the sugar beet industry. But beneath the patriotic rhetoric lies a harsh truth: these tariffs are less about saving family farms and more about padding the profits of Big Sugar, while everyday Americans foot the bill.
Sugar tariffs are nothing new. Since 1789, they’ve been a tool to prop up domestic producers, but today’s policies hit consumers hard. Domestic sugar prices run roughly double the global average, costing households and food processors between $2.4 billion and $4 billion annually. For working families already stretched thin, this translates to higher prices for everything from cereal to soda. Meanwhile, the benefits skew heavily toward a small elite: just 4,000 sugar beet and cane farms, alongside a handful of powerful processors, reap the rewards.
The USDA’s latest tariff hike, announced with fanfare in Fargo, doubles down on this skewed system. By shielding domestic sugar from foreign competition, it ensures that companies like American Crystal Sugar thrive, while small-scale farmers and rural communities see little trickle-down. Advocates for equitable agriculture argue this approach entrenches inequality, prioritizing corporate giants over the very people it claims to champion.
North Dakota’s leaders hailed the tariffs as a win for ‘America First’ trade policy. Yet the real cost falls on consumers and workers in sugar-intensive industries, where an estimated 17,000 to 20,000 jobs vanish due to inflated costs. This isn’t a policy for the people; it’s a handout to an industry that’s mastered the art of lobbying.
Small Farmers Left in the Dust
Secretary Rollins’ North Dakota visit wasn’t just about sugar. It was a carefully staged nod to the state’s agricultural prowess, from precision technology at Grand Farm to roundtables with farmers at North Dakota State University. The message was clear: the Trump administration is putting ‘Farmers First.’ But whose farmers? The policies pushed during this visit, including disaster aid and trade protections, overwhelmingly favor large-scale operations over the small family farms that define rural America.
Take the $340.6 million in disaster relief announced for farmers across 31 states, including $5 million for North Dakota’s storm-damaged electric infrastructure. While aid is critical, the system’s complexity and delays often leave smaller producers struggling to access funds. Advocates for small farmers point out that federal programs, from crop insurance to disaster relief, are structured to benefit those with the resources to navigate bureaucratic mazes, leaving mom-and-pop operations high and dry.
Then there’s the Farm Bill, a focal point of Rollins’ discussions in Fargo. With the 2018 bill extended through September 2025, debates rage over how to balance commodity supports, conservation, and nutrition assistance. Some policymakers argue for slashing subsidies to curb government spending, claiming they distort markets. But the reality is that subsidies disproportionately flow to large agribusinesses, not the small farmers who need a safety net most. A fairer system would redirect support to those working modest plots, not corporate empires.
Precision agriculture, showcased at Grand Farm, offers a glimpse of farming’s future. Technologies like GPS guidance and variable rate systems can cut costs and boost sustainability. Yet adoption is skewed: over 70% of large farms use these tools, while smaller operations, lacking capital and technical know-how, lag behind. Federal investment in innovation is laudable, but without policies to level the playing field, it risks widening the gap between agricultural haves and have-nots.
A Call for Fair Trade and Sustainability
The sugar tariffs are a microcosm of a broader problem: trade policies that prioritize protectionism over fairness. Supporters of the tariffs, including Senator John Hoeven and Congresswoman Julie Fedorchak, argue they shield American jobs from foreign competition. But this ignores the global ripple effects. By inflating domestic prices, the U.S. depresses world sugar markets, hurting producers in developing countries. Trade disputes with major exporters, like Mexico, further complicate negotiations, risking retaliation that could hammer U.S. farmers reliant on export markets.
Advocates for fair trade propose a different path. Instead of tariffs that enrich a few, the U.S. could pursue agreements that enforce labor and environmental standards, ensuring competition doesn’t come at the expense of workers or the planet. Such policies would align with broader goals of sustainability, a cornerstone of forward-thinking agricultural reform. The Inflation Reduction Act, for instance, has poured billions into conservation programs, incentivizing practices that sequester carbon and restore ecosystems. Expanding these efforts could transform farming into a climate solution, not a contributor to emissions.
Labor reform is equally critical. Roughly 1.2 million undocumented farmworkers toil in U.S. fields, yet face exploitation and uncertainty. Comprehensive reform, including pathways to legal status and stronger workplace protections, would honor their contributions while stabilizing the agricultural workforce. Policies that ignore these workers, or worse, impose harsh restrictions, undermine the very industry they claim to support.
Reimagining Agriculture for All
The USDA’s vision, as articulated in North Dakota, leans heavily on nostalgia for rural America and promises of technological progress. But nostalgia won’t fix a system that leaves small farmers behind, nor will tech alone address the inequities baked into agricultural policy. A truly equitable approach would prioritize the needs of working families, small producers, and the environment over the interests of corporate giants.
By rethinking trade, redirecting subsidies, and investing in sustainable practices, the U.S. can build an agricultural system that works for everyone, not just the powerful few. The next Farm Bill offers a chance to make this vision reality, but only if policymakers listen to the voices of small farmers, workers, and consumers, not just the loudest lobbyists. The stakes are high: a fairer, greener agriculture is within reach, but it demands bold action now.